Tuesday, November 17, 2015

Book Marketing Psychology

I have been revisiting my post on

The Psychology of Book Marketing

for a presentation at Chiswick Waterstones.

Writing A Book? How Will You Publish?
4 approaches to publishing in a rapidly-changing marketplace with first-time novelist DIANE CHANDLER; self-published SUSAN LEE KERR; mainstream & indie published JACQUI LOFTHOUSE and Blackbird's author turned publisher STEPHANIE ZIA
Chaired by The Chiswick Calendar's BRIDGET OSBORNE
Waterstones, Chiswick, 220-226 Chiswick High Rd, Chiswick W4 1PD

Saturday, October 24, 2015

The Singleton Mum: A novel about the work life imbalance

This novel, my first, originally released by Piatkus as Baby on Board has been due a makeover for a long long time. It was unashamedly styled on the Bridget Jones genre, which I loved. Now it would be called fan fiction I guess, so I decided to capitalise on that this time around with the title. 

 Bridget is, it seems, now catching up with my 39 yr old, as a movie about Bridget Jones having a baby is in production. This put a bit of a bomb under my update plans. The text had already been seen to (for the obligatory mobile phone/internet updates & removal of some of the more flowery first time author descriptions), and put out under various titles with a series of covers so bad I hadn't even included it on my publishing site. I use professional designers for my authors' covers but, happily employed as I've been as an editor and publisher lately, I haven't as yet been in the position to allocate the time or money to my own backlist. But I'm happy with this cover, which I made this morning with a photo agency image. For the font, I did what you're supposed to do and studied other books in the genre, along with the covers of Jojo Moyes whose brilliant, intelligent books have the audience all contemporary fiction authors dream of.  

To try and get some visibility going for this new one, The Widow's To Do List is currently free on Amazon Kindle (26-30 Oct 2015)

Monday, October 19, 2015

Writing A Book? How Will You Publish? Free Event

Still with publisher's hat on (it's not Nov NanoWriMo 1st quite yet), but with one toe definitely in the writer's world: It has been confirmed that we have our first London Waterstones event coming up on November 17th. Two Blackbird authors, Jacqui Lofthouse and Diane Chandler, independent author Susan Lee Kerr, and myself will be talking about the advantages and disadvantages of various ways of publishing, all from slightly different perspectives. To be chaired by The Chiswick Calendar's Bridget Osborne, the event is free and kicks off at Chiswick Waterstones at 18.30. Full details here.

More excitement: Love & Justice Blackbird author Diana Morgan-Hill is one of the Women of the Year 2015 and celebrating this very lunchtime at London's Intercontinental Hotel on Park Lane.

Generic Amazon Link

Monday, October 12, 2015

NaNoWriMo - I'm In...

I haven't written a jot of fiction for several years now.

All will change on November 1st when the annual NaNoWriMo fest kicks off.

I will write 50,000 words in 30 days. And not a word before that.

I'm making notes, though.

I have been inspired to do this by Into The Darkest Corner author Elizabeth Haynes. I was lucky enough to spend some time with Elizabeth at the Charroux Literary Festival this summer. Elizabeth does NaNoWriMo every year.

Here she tells how it all worked for her.

Wednesday, October 07, 2015

From Digital To Print & Out From Behind The Computer Screen

The transfer from digital-only to digital and print at Blackbird gathers momentum as Diane Chandler's People's Book Prize 2015/16 finalist The Road To Donetsk makes the display shelves at Waterstones. Thanks to James Daunt's purchase of the UK's biggest bookstore chain last year, independent publishers can now get their books out there. A further step towards the democratisation of publishing. 

The Road To Donetsk in Waterstones, Chiswick

Diane Chandler at Waterstones, Chiswick
Tanya Bullock's That Special Someone is a Waterstones, Walsall Staff Pick.

Tanya Bullock At Waterstones Walsall
Recent appearances by Love & Justice author and motivational speaker Diana Morgan-Hill included this interview with the Hay Festival's Andy Fryers at Herefordshire New Leaf's hEnergy weekend. Diana has been invited to attend the Women Of The Year lunch later this month. 

Diana Morgan-Hill, in conversation with Andy Fryers from Catcher Media on Vimeo.

It all began in 2010 with one Amazon ebook by Susie Kelly:

The Valley Of Heaven & Hell by Susie Kelly

Susie has travelled further than all of us. She recently returned from a Writer in Residence safari trip to Kenya and is busy writing her 8th travel title for Blackbird. A follow-up to her much-loved I Wish I Could Say I Was Sorry

Wednesday, September 16, 2015

From Author To Publisher And Back Again (Hopefully..)

Time, time time! That's all it'll take. And discipline..

At the beginning of this year I started the crossover from publishing digital-only ebooks and paperbacks to mainstream print publishing, getting our books out there into bookstores and libraries as well. It's been a busy, busy time - with much to learn! We now have our first national book award shortlist for debut novelist Diane Chandler. I get to go to a televised Black Tie ceremony - as a publisher! Never in a million years...

Other highlights include acceptance by Waterstones and W H Smith; our first author event in a Waterstones store with Tanya Bullock, another wonderful debut novelist; lots of national press, radio and TV coverage for an extraordinary new memoir Love & Justice by Diana Morgan-Hill (podcast of fantastic interview this week by Ireland's Ryan "Late Late Show" Tubridy on RTE Radio 1,); a shout out for Blackbird in the Guardian; a Writer in Residence slot on an African Safari for our first ever author, Susie Kelly, who is just back and writing her 9th Blackbird book .... and dear friend and wonderful author Jacqui Lofthouse published her latest novel with us - The Modigliani Girl is set in the world of writing groups - boosting our literary kudos.

Two of our authors appeared at the Charroux Literary Festival, an Anglo/French literary festival set in Susie Kelly's home town of Charroux. As patron of the Festival Susie got to suggest some authors to the organisers. She picked Diana Morgan-Hill, Jacqui Lofthouse and our HarperCollins-published friend Barry Walsh.

Charroux Literary Festival

L-R Diana Morgan-Hill, Barry Walsh, Alison Morton, Stephanie Zia, Elizabeth Haynes, Isabel Ashdown, Jacqui Lofthouse 

The poets' table, Charroux Literary Festival

Elizabeth Haynes, Diana Morgan-Hill, Kate Mosse, Stephane Zia
Jacqui Lofthouse's Writing Coach UK Workshop

Diana Morgan-Hill, reducing everybody to as many laughs as tears 
 Spending 2 days in the company of writers and readers, talking nothing but books and writing has spurred me on to get back to it. I'm going to join in the NaNoWriMo fun this November and will be researching and note-taking between now and then ready for the off. I plan to be back here more regularly as well. A bientot!

Blackbird Digital Books

Tuesday, July 21, 2015

Hidden London: Affordable Art At The Petal Pusher Cafe, Kew Gardens

Another fab exhibition of affordable art from Armadillo Central is on at the gorgeous Petal Pusher Cafe in Kew, London. The Petal Pusher Cafe showcases artwork, floristry, fresh food, fine wines & champagnes and artisan coffees and teas.Through July you can see Iain Kemp's exquisitely photographed and framed vintage car collection.

More info about Iain Kemp at Armadillo Central

For an interesting cup of coffee, in beautiful, flowery, friendly surroundings, pop down to

235 Sandycombe Road, Kew, TW9 2EW
Tel 02082871651

Sunday, February 15, 2015

Surviving The Ups And Downs Of A Writer's Life

Publishing continues to take up all of my working and leisure days at the moment, in the most enjoyable way. We have just published The Modigliani Girl a brilliant new novel by my old friend Jacqui Lofthouse.  A deceptively light satire on the writing and publishing world, the story follows wannabe author Anna Bright as she braves up and joins her first writing group, The Girl Novelists' Dry Martini Club. Lots of fun, with an opening offer on Amazon at just 99p/99c:

UK Amazon Link   US Amazon Link

An alumni of the famous University of East Anglia creative writing course, studying under Sir Malcolm Bradbury, Jacqui achieved early success, landing a publishing deal for her first novel with Penguin. Here I reblog her fascinating post from her website The Writing Coach, on how to deal with the inevitable highs and lows of the writer's life. I'm also thrilled to be part of Jacqui's new team of Literary Consultants  which kicked off splendidly last week, as every new venture should, with a Prosecco-fuelled lunch. Over to Jacqui:

In those heady days, back in 1995, when I achieved my dream and had my first novel The Temple of Hymen published by Penguin, it was easy to take myself seriously as a writer. How could I not, when I had my name on an orange spine next to that iconic logo? Here I am, shortly after publication, onstage with the late Sir Malcolm Bradbury, my inspiring teacher on the MA Creative Writing at UEA, feeling every inch the serious writer (even if my legs are looking a bit wonky).
Jacqui Lofthouse speaks at 'The Dartington Festival' with Sir Malcolm Bradbury and Louise Doughty on the subject of 'Can Creative Writing be Taught?'
At ‘The Dartington Festival’ with Sir Malcolm Bradbury and Louise Doughty in 1995, speaking on the subject of ‘Can Creative Writing be Taught?’
Yet the literary life is an unpredictable one, for all of us. I must admit, I never thought I’d be one to find the big publisher; it was a bit of a shock in a way, and whilst I felt confident in those days, I also felt a bit lost and insecure too. I wasn’t certain that I fitted into the glitzy publishing world. Indeed, I’ll never forget the day when I had my first lunch with my editor in an expensive Soho restaurant. Immediately before I left the house, my cheap IKEA writing desk collapsed underneath my brand new Apple computer. I mean literally, the desk keeled over and the computer crashed to the floor, just as I was about to go out the door for the most important lunch of my life. Naturally, I spent the whole lunch freaking out about my broken computer and the state of my hard drive, not daring to say why I was a bag of nerves, for fear of looking like a total prat.
On the surface, my social skills were just fine; after all, I’d had an earlier career in media training, I could do surface confidence pretty well. But there was always a part of me that felt like a bit of an imposter, an ordinary girl from Essex who had somehow walked into this exclusive world and was certain that at some point she’d be found out.
Luckily there was one area where I had a deep confidence. I knew that I was a serious writer. On my first day on the MA Creative Writing at UEA, Malcolm Bradbury said to our cohort of 12 students: “This year, you are writers.” It was genuinely life-changing. Here was this hugely respected man, telling me to take myself seriously; I decided to do just that.
My first professional author shot, for Hamish Hamilton/Penguin
I had wanted to be a writer for a long time; I had dreamt of this moment for years. I honestly believe that the seriousness I cultivated back in 1992 has endured over the last twenty-odd years as a writer. It has taken me through many stages of my career. When Penguin turned down my second book, I was serious enough about the book not to ditch it. I doggedly kept going, through the doubt and uncertainty. I took a job as writer-in-residence at Feltham Young Offenders Institution and one at City University teaching creative writing. And stubbornly I kept writing the book that Penguin didn’t want. Eventually, when I’d written a novel I was really proud of, I sent it out again and (a few rejections later) was rewarded by a deal with Bloomsbury.
Een Stille Verdwining (A Silent Disappearance), published by De Bezige Bij
Bluethroat Morning went on to become my bestselling book, with publication in six countries and 100,000 sales in Holland. Those were the headiest days of all. But it doesn’t stop there. Persistence is all. The rejections for my third book came hard and fast. I didn’t get a British deal for that book. But in a way, it didn’t matter. I’d already had one acceptance, from my Dutch publisher. I was buoyed up by publication of that book (Een Stille Verdwijning) in Dutch. I might have despaired. Instead, I celebrated my success in Holland. I was serious about my work and I no longer needed the world’s approval.
The publishing world is full of highs and lows. I’ve worked with so many writers who feel frustrated about the industry and I’ve experienced that frustration too, myself, at times. Indeed, I went on to satirise the whole creative writing world in my novel The Modigliani Girl. But I still believe, as I have always done, in my own talent – as well as in my ability to continue to grow as a writer. If I didn’t love writing, if I didn’t believe in myself, why would I do it?
I might be flaky about many things, but in my writing life, I’m serious. I take my professionalism seriously, I take my writing habits seriously, I take my writer clients seriously. And I hope that you will do the same.
Here are a few ideas that might help you in the process:
1. Only be a writer if you love writing and can’t imagine your life without it. If you don’t love it, you probably won’t have the stamina to keep going when the going gets tough. You have to want to create your book, you have to care about the world you are conjuring or describing, in order to make this journey worthwhile.
2. When the going gets tough, eat chocolate – good chocolate. (This Rose and Bergamot is the best I’ve ever tasted and I’m not on commission!). Then get back to your writing.
Good chocolate is essential for writers, don’t believe anyone who tells you otherwise…
 3. Write what you are passionate about, but also have an eye on the marketplace. Never write what you think the market wants. Follow your gut, your fascinations. But equally, be aware of what is selling. This sounds like a contradiction, but it’s not. It’s about balancing love with pragmatism; think about it.
4. Don’t allow yourself to wallow in self-doubt: it’s a waste of time. Don’t focus on whether you have an agent or publisher and how that affects your self-esteem. Focus on producing the best work you possibly can and your own love of the world you are writing about. When your writing is ready, you will find a way of getting it out into the world, whether by a traditional or an independent route. Think about the writing first.
5. Find a writing routine that works for you. Find out what motivates you to write. Never think ‘I can’t possibly write anything in half an hour’. Have you tried? I like to have a couple of long writing sessions per week, but I also pick up my laptop late at night or take it to a cafe to write a few paragraphs over a cup of Earl Grey. But make sure that you work on your writing project often – don’t put it off. The more you focus on the work, the more you will obsess about it, dream about it, and return to the page regularly.
6. If it helps you to do the maths, do the maths. 2500 words a week equals 130, 000 words a year.
7. Get really clear on what your writing aims are at any point in time. For example, at the moment, I’m working on a play and a young adult (YA) novel. It’s my intention to complete a second draft of the play by the end of April, whilst dabbling in the YA novel during the shorter writing sessions. In May, I’ll focus fully on that novel again and I intend to complete it by December latest.
8. Be professional. When your work is ready, send it out. Not just to one or two agents/magazines/competitions but to many. Keep a log of what you have out at any particular time. If you get specific feedback that suggests it’s not ready, then pause and re-evaluate. Take action before sending that work out again.
9. Get good feedback and always act on it. Find a select number of people whose opinions you trust. These might be friends who read widely, colleagues in a writing group or a professional reader.
10. Believe in yourself and don’t take any shit from people who tell you otherwise. There are a lot of people out there who think it’s not possible to be a professional writer or to get published. If I’d believed them, I wouldn’t be writing this now.
11. Consider how you will make money in ways related to your writing. Do you want to have a blog that makes money online for example? To write freelance articles or business copy? Or do you prefer to make your money elsewhere whilst you’re developing your professional writing? Be aware that seriousness as a writer does not necessarily equal being a wealthy writer. Most professional novelists also have other streams of income.
12. Wherever possible, invest in your training. I practice what I preach here. It didn’t stop with the MA. Two years ago I completed a PGCE in teaching secondary Drama and English, which I know will be a huge benefit when I go out there as a Young Adult writer later this year. It has also deepened my understanding of the young people I’ll be writing for. Immediately after completing my NQT year in a secondary school, I attended Blogcademy (pictured below). Last term I completed a course in playwriting at The Rose Theatre, Kingston and I’m currently studying screen acting at City Lit. I find acting a wonderful counterpoint to writing, enabling me to inhabit characters and it’s a great way of balancing my time at the desk.
Me at Blogcademy London in 2013, investing in my own development, as I prepared to return to the writing world after a two year ‘sabbatical’ as a Drama and English teacher.
12. Live a bit! Travel as much as you’re able, go to fantastic art exhibitions, take in the outdoors, visit interesting old houses, see plays, and laugh – a lot.
What ideas about seriousness and professionalism can you share? I’d love to hear your views in the comments (click on the post header to see the comments box).
If you enjoyed this post, you can you can sign up for more regular inspiration and my 30 day guide to productivity and confidence for writers ‘Get Black on White’ here. You can also subscribe to this blog – and future writing exercises using the subscribe button to the right or find me on Facebook.
My novel  The Modigliani Girl is published by Blackbird Digital Books: “a deceptively light satire on the modern writing and publishing world”.

Saturday, January 17, 2015

Confessions of An Author Turned Publisher

Publishing has taken over lately in many interesting ways as we embark on the journey in reverse order compared to most publishers - from digital to physical books - and hold our very first launch party. This is a reblog from my publishing company's site Blackbird Digital Books.
Diane Chandler and Stephanie Zia (Photo c. Catherine Hurley) 
We were delighted to welcome the former Secretary of State For International Development Clare Short to the launch party for Diane Chandler's The Road To Donetsk last night. Clare read an early draft of this impressive novel and, as well as making a hugely supportive speech, kindly gave us permission to use her endorsement on the cover. Backing from such a well-respected public figure is priceless to an author just setting out (and to a young company like us) and we are extremely grateful to Clare for making time in her busy schedule to come to Chiswick, west London to raise a glass to Diane. 
Clare Short and Diane Chandler (Photo c. Catherine Hurley)

Diane Chandler is a former pupil of Susan Lee Kerr's creative writing classes at Richmond College and it was Susan who suggested us to Diane as a possible publisher. Susan, along with many other west London writers, came to wish Diane well. The Pimlico Kid author Barry Walsh was there, along with Blackbird's own Susie KellyTim Salmon and Diana Morgan-HillIt was also great to meet Bridget Osbourne of The Chiswick Calendar and Torin Douglas, Director of the Chiswick Book Festival (10-14 Sept 2015).

This was our first ever Blackbird event. As we continue to evolve, as publishers must these days, we hope the first of many. We are all set to launch three more special titles in the coming months: The Modigliani Girl by Jacqui Lofthouse, Love & Justice by Diana Morgan-Hill and Travels Around My Kitchen by Susie Kelly. Tanya Bullock is busy writing her second novel. Her first novel, That Special Someone, is still to be discovered by a mass readership, which is one of the reasons why that will be that for this year as we call a halt on title expansion to concentrate on promoting all the great books and authors we have been lucky enough to procure. 
The Road To Donetsk by Diane Chandler

Cover doll artwork by David Lewis Cartoons

Cover design by Fena Lee

Blackbird authors come out to party, Susie Kelly and Tim Salmon (Photo c Catherine Hurley)

Wednesday, December 10, 2014

The Widow's To Do List makes a Christmas book list. 

High 50 is a website for "Generation High 50" - check it out here. And here's Mariella on the dawn of 50-something movies. Talking of which, I went to a screening of Bonobo last weekend. A movie v much with The Widow's To Do List sensibility, about sexuality and the older woman. Tessa Peake-Jones is fantastic and James Norton gorgeous.